Originally Posted by
Rick Hurst
Owning a camera as such may set you apart from your competition.
That alone makes money for you indirectly from having the IR camera. My IR probably made an additional $40K simply because I had it and used it, without that camera I would not have gotten those inspections.
If the thing comes out from behind the seat of your truck and makes you a dollar is another story.
It should come out of your truck on *every* inspection, otherwise it is just a waste.
In "direct" income earned from doing IR surveys, I made about half the price of my camera back - it was the consistent use of it on regular inspections which lead to all the referrals *because* I had it and used it.
If you are not going to use it, don't bother with it. If you are going to use it - use it consistently, that alone will produce more than that same $$ spent on your marketing will produce. At least until 'everyone' has one.