Here, the classic spinning meter is being replaced with a digital meter that can tell the power use at any time of day along with alot of other things, (whether you are growing pot, etc. ).
They have come up with several different rate plans to choose from, some add a surcharge for higher peak demand, some run 9am to 9 pm, some from 7am to noon. It is all designed to confuse the consumer and make more money without technically raising rates (something that would have to be approved by the Corporation Commission).
What it boils down to is that the electric company has followed the lead of the phone company. If the consumer can't figure out the bill or billing system, they can't bitch about it. You especially can't bitch when you PICKED that rate plan.