No surprises in thoss numbers. Google is the 800 pound gorilla of internet search engines.

Even though my search engine rankings in Google and Yahoo are as good as they can get, I wanted to try and diversify my advertising for this year in an effort to gain more local business. I decided to try a Yellow Page ad with display for about $90 per month for the book I am in. The book printed and distributed in November and I don't think I've gotten one inquiry from it yet.

Every area is different. Trial and error is what it takes.