Mitchell,
Set up a slide show to teach the local Real Estate agents the basics of Thermal Imaging. Make it 15 minutes tops.
Go to the large offices and offer to present this at their next meeting as you want them to understand this technology as it will be used more and more over the next few years until it's the norm.
Make sure you have info to pass out to them (with you company name on it) so that they can take it back to the office. I have a small booklet bound that contains my slide show and some advertisement on it.
I have a 100% acceptance rate on this right now.
by end of next week I will have stood in front of over 120 RE agents to give them information they can use.
With that comes marketing... have brochures and business cards available to leave there.
Hope this helps !!