The yellow pages may work for you there, but here in the Dallas area when you open the phone book and you have several pages of just home inspectors it just doesn't make good sense to me to spend a lot in them.

We have about 1 home inspector in those books for every home on the market.

Sure you could buy a half page ad or maybe a full page which I have done before but I didn't have the calls off it either. Mostly I just got price shoppers. Clients have told me that they normally don't call the larger ads in the phone book because they expect those companies to just charge you more.

I personally do not rely on the phone books at all for business. I've been in and out of them for the last 20 years and have finally decided to spend it elsewhere. Bold listings I might have just so that if a prior client goes looking for my number they can find it.

Now when someone does call I just give them a price and ask what time and day they want it set it up. Most will book with you I've learned if you just take the incentive they are going to use you. Don't just quote a price and wait for them to make the decision to use you or not or have the time to call around to shop prices.

Most I believe want you to just tell them you can do the job. Asking for your price is about all they know to really ask of us.

JMHO

rick