I agree with the general idea... Yellow Pages are a dying breed... how fast seems to depend on the area. I have pretty good luck with direct mail marketing. It works better than just throwing an ad out in a publication. In the whole scheme of things a home inspection is pretty far down on most people's radar until they need one. That's really why I don't like just general advertising to the masses.

I've been at this almost 10 years and this is a time like I haven't seen before. I agree with Rick when he says there's a HI for each house on the market.

The frenzy over the last 3-5 years brought people into all related industry by the hundered. This slow time is going to starve a lot of people out. It's kind of a necessary evil in any industry I suppose.

I read a good book on small business marketing lately... It's called 'Duct Tape Marketing' - It was fairly relevant to our industry. It has a lot of fairly specific good ideas.