Just a few notes

What works for some in advertising may not work for others.

About the pro licensing comment. Why would you be against licensing. Don't you think the field is already a little crowded with every Tom , Dick and Harry coming into home inspection. I am from Texas where you have to be licensed and the only concern with that is even though you have to take your 480 hours of course work and test thru each section, electrical, plubing, foundation etc. and then take a final state test, they are still not requiring any expierience in anything to do with construction or inspection. Your local convenience store worker can come out in the end with a "professional Home Inspectors license as long as he passes all the test and gets better than 120 right out of 150 questions.

Personally I do believe there is a back ground needed, something, anything.

I started in Florida "Officially" as a full time home inspector. Anyone can be a home inspector in Florida. Personally I am one of those fools that still believes in looking out for the clients that are paying me to look out for them. Anyway, what worked in Florida for advertising did not work in Texas so I tried a lot of wild and crazy, and probably deamed foolish by some, advertising ways. I guess my point is, don't knock it till you try it.