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Old 05-16-2007, 12:33 PM
Jake Guerrero's Avatar
Jake Guerrero Jake Guerrero is offline
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Join Date: Mar 2007
Location: Dallas, TX
Posts: 33
Marketing - Flyers, Brochures, etc.
Got a question. How do people feel about offering a flyer or brochure with a coupon to say, a couple of Real Estate offices very near where you live?

I know that others have done it. I'm sure the old hands will say, 'I charge what I'm worth, I don't want price shoppers'. Which is not really what I'm trying to accomplish. I get price shopper calls too, and let them know whether they choose me or not, they should not be shopping for an inspection based on price.

I'm talking about generating business or referrals from a real estate office, something that I have not done yet. You see, I would love to have a referral base built and remain independent, however my wife would like to be able to shop at Victoria's Secret again

I've run into at least one inspector that thinks that coupons are 'unprofessional', or they show you are 'desperate' for business.

My idea was a brochure or flyer or card, with a discount, with an expiration date. Not "I always offer $20.00 off if you refer me". I'm not trying to "get an inspection" with the coupon, I'm trying to increase my presence in my immediate area.

Just wondering what everyone else thinks?
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