Diversify. I have various types of services (commonly called "inspections" or "home inspections") for different people with different needs/goals/wants because of their different circumstances. I charge differently for those different services. For example, December 2008 pricing on a 1,750-SF SFR ranges from $299 to $2,999. The number of inspections I sell of each type is a perfect bell curve, meaning that I sell as many $299 inspections as I do $2,999 inspections. Most of my 1,750-SF SFR are at $699. Services are priced according to the time it takes me to drive there, provide services, and write a report, with the intent being on earning a minimum of $100 per hour gross.

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Russel Ray, San Diego Home Inspector