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Re: Gimmicks to Increase Business - $500 Free Groceries
It's nuts, plain and simple. I don't know how many homebuyers believe that a guy can give them $500.00 worth of groceries (you sure it isn't 50.00?) and still run a profitable business, but my guess is; not many. It tells me the guy knows nothing about business and marketing, and that would raise my radar on his HI abilities.
He already has a potential client at his web site, why not use the site to tell who you are and what you do?
Loss leaders, discounts, and freebies are losers in low volume service industries. Satisfied clients (building and maintaining a referral base), web marketing, networking, those are winners.
The guy may be a crackerjack inspector, but he is sending very bad signals to potential clients. In short, when smart people look for professional services, they are wary of discounts and freebies. Think about the 2 for 1 Lasix surgery offers; does anyone think that an established, competent surgeon discounts his services? Who does that leave?
Tim
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