Matthew Johnson
07-01-2010, 01:00 AM
It’s All About Sales And Leads:
Having a web site for your business is all about getting sales and leads.
Building a web site for your home inspection business is not about how pretty your web site is, or how much stuff you can put on the pages, and it’s not just about getting a good search engine listing.
It's about being where your customers are. Being found when they have a home inspection on their mind.
There are many keys to having a web site that drives sales and leads:
Effective layout
Ease of use
Connection with your market
Good copywriting
Effective graphics
Clarity of your message
Good search engine listing etcBUT BEING FOUND IS TOP OF THE LIST!
So you think all your customers will remember your name? I think NOT. Truth is your not that special.. You're just another step in the process that people need to go over to buy their house! Hurt your feelings? too bad suck it up. You just met me, and you probably already forgot my name. Same for your customers who don't know you.
If you needed to point your chimney you don't call the electrician, do you? Of course not. People buying a house first type in what they need. It's usually what their realtor told them. "Find a GOOD INSPECTOR"!!
So they do.....and guess what POPS UP? YOU at Domain for sale www.GOODiNSPECTOR.com (http://www.GOODiNSPECTOR.com)!
Hey That's a no brainer!! Then they click and hire you!
Okay, so that’s pretty dramatic, but pretty close to the real thing too.. The reality is anyone can hire any inspector, but why not give yourself an edge!
Domain for sale www.GOODiNSPECTOR.com (http://www.GOODiNSPECTOR.com) is that edge!
by the way this domain is for sale! Im getting out 4 Good!
Matt
Having a web site for your business is all about getting sales and leads.
Building a web site for your home inspection business is not about how pretty your web site is, or how much stuff you can put on the pages, and it’s not just about getting a good search engine listing.
It's about being where your customers are. Being found when they have a home inspection on their mind.
There are many keys to having a web site that drives sales and leads:
Effective layout
Ease of use
Connection with your market
Good copywriting
Effective graphics
Clarity of your message
Good search engine listing etcBUT BEING FOUND IS TOP OF THE LIST!
So you think all your customers will remember your name? I think NOT. Truth is your not that special.. You're just another step in the process that people need to go over to buy their house! Hurt your feelings? too bad suck it up. You just met me, and you probably already forgot my name. Same for your customers who don't know you.
If you needed to point your chimney you don't call the electrician, do you? Of course not. People buying a house first type in what they need. It's usually what their realtor told them. "Find a GOOD INSPECTOR"!!
So they do.....and guess what POPS UP? YOU at Domain for sale www.GOODiNSPECTOR.com (http://www.GOODiNSPECTOR.com)!
Hey That's a no brainer!! Then they click and hire you!
Okay, so that’s pretty dramatic, but pretty close to the real thing too.. The reality is anyone can hire any inspector, but why not give yourself an edge!
Domain for sale www.GOODiNSPECTOR.com (http://www.GOODiNSPECTOR.com) is that edge!
by the way this domain is for sale! Im getting out 4 Good!
Matt