Rick Bunzel
03-21-2020, 10:48 AM
Ok Although Washington State is one of the hotspots for Covid-19 we are not on lockdown yet unlike our neighbor to the south, California. However we are being encouraged to "shelter in place." Rather than view it like a staycation I think this is an opportunity to tackle some things that are on the todo list but never have risen to the top. Here they are with a bonus one:
Optimize the website - If you haven't reviewed your website recently this is a good time. I look at all my local competitors and then pick a couple of big cities near me and look at who is ranking well for similar keywords.
Adwords - Google changes the playing field all the time. There are lots of tools that can help you determine what are the best words to use and optimize the usage for your budget. Look at the word that are costing you the most and see if that's generating the clicks you needs. If the words are really general or your using display ads then your spending $$$ on people who are out of the area and not your target group. You can also call Google and get their advice.
Update your report comment base - I try to do this on a quarterly basis but when I am busy it doesn't happen. this is good time to take an afternoon and go through the comments entirely.
Last but not least get out and exercise. Exercise is great for state of mind. The Pandemic will pass and real estate will return!
Be safe!
//Rick
Optimize the website - If you haven't reviewed your website recently this is a good time. I look at all my local competitors and then pick a couple of big cities near me and look at who is ranking well for similar keywords.
Adwords - Google changes the playing field all the time. There are lots of tools that can help you determine what are the best words to use and optimize the usage for your budget. Look at the word that are costing you the most and see if that's generating the clicks you needs. If the words are really general or your using display ads then your spending $$$ on people who are out of the area and not your target group. You can also call Google and get their advice.
Update your report comment base - I try to do this on a quarterly basis but when I am busy it doesn't happen. this is good time to take an afternoon and go through the comments entirely.
Last but not least get out and exercise. Exercise is great for state of mind. The Pandemic will pass and real estate will return!
Be safe!
//Rick